The Impact of Voice Search On Search Engine Optimization (SEO) Strategies

Tech Qiah

In the United States, more and more people are using voice-activated speakers like Amazon Alexa and Google Home. People use these gadgets for speech searches in addition to Siri. It would help if you adopted a voice search optimization strategy to attract more voice searchers as these devices continue to rise in popularity. For doing so you can Hire Android Developers In India.

Impact of Voice Search On Search Engine Optimization (SEO) Strategies

Explaining the When and Why of Voice Search

It's becoming increasingly more work to separate hands-free searching with mobile devices from the advent of voice search. According to a study of why people rely on speech, the top reason is that they can't use their eyes or hands. Wanting results quickly was a close second, as was having trouble typing on certain devices. These three reasons all favor mobile access. In addition, more than half of voice users say they use it on the road. 


How Your Voice Can Improve Your SEO

So, voice is changing how we interact with technology and the web; how does this affect SEO? Let us see what advantage it gives you when you Hire Android Developers In India for Voice Search optimization.

1. NLP

Users may now issue commands to their devices just as naturally as they would to humans, thanks to the advancements in voice recognition technology and their confidence in its accuracy. The goal of new technologies is to simplify the user experience whenever possible. According to Mary Meeker, a researcher in internet trends and a venture capitalist, 70% of voice searches in English use natural or conversational language. 

2. Length of the keyword used

Since spoken language is less succinct than written, questions will be more extensive than GUIs' typical three- or four-keyword searches. According to Backlinko, the typical length of a voice search is 29 words. Long-tail keywords are a necessary adjustment for SEO strategists, as the longer the keyword phrases are, the greater the likelihood of conversion. 

3. Terms for Inquiry

The query terms which, which, when, where, and how are more likely to be included in voice searches than in written ones. To optimize for voice search, marketers must provide content that can identify between basic and complex questions and provide tailored answers. Since Google frequently provides the necessary information via highlighted search snippets, queries that can be handled with relatively brief responses typically do not drive traffic to a website. 

4. Conceptual retrieval

Semantic searches, in contrast to linguistic ones, look for the intended meaning of the user's terms within the context in which they were used. User search history, global search history, user location, and keyword spelling changes can contribute to this comprehension. 

RankBrain is an AI system developed by Google that uses pattern recognition to refine search engine results. RankBrain's ability to think for itself allows it to handle queries at a higher level of sophistication. Google's Hummingbird is another tool that facilitates inquiries in natural language. It makes search results more relevant based on context and purpose, boosting the rankings of relevant results. 

5. Local Search 

With the advent of voice technology, local search has become more prominent. If consumers use voice search, they are three times more likely to look for a local business. Over half of the consumers (58%) use voice search to locate local companies, and nearly half (46%) frequently use voice technology to research local businesses. This shift in consumer behavior necessitates adjusting marketing techniques to cater to "near me" searches.  About 75% of voice-activated searches will return results within the first three spots on SERPs. 

6. Ecommerce

Customers' increased propensity to use speech to shop online significantly impacts e-commerce. In addition, 40% of millennials use voice assistants as a research tool before making an online purchase, and 62% of voice speaker owners have purchased through their virtual assistants. Therefore, e-commerce sites must prioritize digital assistants and learn how to optimize their sites for them. 

Voice Search Optimization Best Practices

Now that we know how individuals normally employ voice search, let's go to work Hire Android Developers In India. Optimizing your website for voice search will increase your visibility and, more crucially, your conversion rate. Is your company taking advantage of voice technology?

1. Identify and Make Use of Topic-Relevant Keywords

You already know that SEO suffers when keywords are short or too general. More specialized keywords, such as those in the mid-and long-tails, tend to have a higher chance of bringing you a customer. With voice search, you need more than just long-tail keywords to get results.

Instead, it would help if you stuck to the more natural, human-sounding full words and queries while interacting with others. Questions such as, "At what velocities can an unladen swallow fly?" Thankfully, keyword-finding programs can reliably recognize such words and questions on your behalf. After entering the query generator, choose all natural-sounding sentences.

The terms "who," "what," "why," "where," "when," and "how" are generally the first words in such questions. Google's autocomplete and "People Also Ask" capabilities are viable replacements for traditional keyword research when conducting a voice search.

2. Make a Frequently Asked Questions page.

You may have heard that including a frequently asked questions page on your website will improve your search engine rankings. Users will have questions, and you should be prepared to field them. It isn't easy to think of a better example of content that satisfies visitors' needs than a FAQ regarding search engine optimization.

But "questions" and "answers" are the key terms here; that's what voice search is all about.

Conversational language is driven by the questions and answers we just discussed. List the questions on one of your site's pages using the information you gathered in Step 1, and then provide the answers. Make them thorough but brief; people favor brief responses, and voice search responses are typically brief.

3. Embrace Bilingualism

There's a good chance that some of your visitors are fluent in multiple languages. In that situation, please give them the information they can easily access. Voice search increases the importance of having flawlessly translated content. When Siri reads your information aloud, you want to come across as an expert in your field.

4. Verify Your Google My Business Listing

About 50% of people who do voice searches do so daily to find local businesses. Due to the contextual nature of voice search, prioritizing local results is essential. How would one improve their odds in such a scenario? Google Business Profile is the undisputed leader in local search engine optimization.

No offline company can skip this stage, regardless of whether or not they want to optimize for voice search. It's uncomplicated and costless to do so. Make your listing, complete it as best possible, and await approval.

5. Make it quick and mobile-friendly

20% of all mobile searches are conducted by talking on the phone. If your site isn't mobile-friendly, visitors will likely leave and go elsewhere to complete their goals. That must not occur. Now, let's talk about the basics of mobile SEO.

● Flexible layout.

● No annoying commercial breaks.

● Swift page-loading speeds.

● Simple to understand.

6. Construct a Higher Domain Reputation

This is the section you look forward to the least. Generally speaking, the most relevant search result is the one chosen by voice search. The helper may provide a few suggestions before leaving you to peruse the search engine results page (SERP). You need to have a website on the first page of Google if you want to be heard in voice searches. Getting as near as possible to number one is ideal.


Your SEO efforts are complete with also catering to people using voice search.We have talked about the strategies for optimizing your website for voice searches—the first episode of "Star Trek: The Next Generation" broadcast on television in 1987. Having a casual chat with a computer was out of possibility back then. Now jump ahead to the present: People communicate with and receive voice responses from their watches.

We're in the home stretch now. The convenience, speed, and freedom to multitask with voice chat are hard to ignore. More individuals are using voice search, especially because of COVID-19. Thanks for stopping by.


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